Ecommerce Marketing Strategies to Drive Sales in 2019

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eCommerce marketing can be defined as the practice of driving traffic to the online store and increasing conversion rate.
There are hundreds of ways that can help you achieve the same. From focusing on SEO to using Facebook or Google Ads to drive targeted traffic, you can blend paid and non-paid tactics to know which brings in the most conversions. But no marketing strategy remains static.

With the frequent changes in digital landscape and search engine algorithms, your eCommerce marketing strategy should also undergo change to earn the highest return on investment.

With US eCommerce revenue to cross 4.9 trillion in 2023, you definitely don't want miss the opportunities.
You have won half the battle if you happen to build a modern, rich, user-friendly website to showcase your products and services to the targeted audience. Now, you need to plan and implement a n eCommerce marketing plan to drive sales and growth in 2019.

A reliable company specializing in eCommerce SEO marketing services can help you to prepare and implement your marketing plan. Your marketing company can provide you with services such as keyword analysis, website optimization, content optimization, online reputation management, link building, social media marketing and SEO.

Keep on reading further, and in the end, you'll have the information about the strategies that can effectively scale your business in 2019.

Instagram Marketing - Do you have any hint that 65% of Instagram users use their feed for online shopping inspiration while discovering new brands.
They also look for stores to purchase the product they liked. This also means that you need to have a good Instagram presence so that you don't miss out on tons of sales. And, if you deal in highly visual products, it is vital to have a presence over this social media platform.

The Instagram account can serve as an Online Movie catalog allowing you to feature special products in your inventory. This entices the customer to check the products and purchase later on.

Instagram is not a set it and forget it marketing channel. You need to build a strong followers base, keep them engaged and nurture them and encourage them to make a purchase.

Focus on three pillars - quality content, more followers, and engage with the audience and you'll surely succeed.

Content Marketing - The Internet is Content. This means for marketing over the internet, content plays a significant role. Content marketing is all about the creation of online materials in the form of blogs, social media posts, videos, infographics, GIF, images, etc.

to interact, attract, engage and talk with the target audience. It is not a direct selling method but in a way you're educating the customers about your products and making them aware of your brand. eCommerce companies have a long way to go with quality, informative and engaging content.
A long and in-depth content always reflects that it has been well researched and is informative. The long blogs and articles help in the promotion of own products and services.

But content marketing is not limited to blogs and articles, videos also form the part.

It forms part of eCommerce marketing strategy because Google loves content. The search engine giant considers content as one of the biggest ranking factors. Content helps you rank on Google thereby attracting traffic. Create keyword optimized quality content for topics that have search demand.


Mobile Optimized - From the reports, it has been found that mobile traffic has overtaken traffic from desktops.

In the year 2015, Google officially declared that mobile searches triumphed desktop searches. Therefore, the need of the hour for all eCommerce store is to craft a superior mobile experience for customers visiting the site. This is because more than 50% of online shoppers abandon a website if it fails to load within 2 seconds.

So you need to make sure that your mobile retail website meets user expectations. Optimize your eCommerce site for mobile and make sure that it has the fastest loading speed. Slow loading speeds mean poor user experience.

Other key points to keep in mind to optimize your eCommerce site for mobile include eliminate every unnecessary word from the page, avoid pop-ups and sidebars, and keep important elements above the bold.

And, ensure that your Call to Action (CTA) button is bold and clear.

If you run an eCommerce store, you need to rank higher than your competitors on Google to drive sales. The above-mentioned tactics are timeless strategies that will surely increase traffic and conversions this year and the coming years.
Hire one of the to implement these strategies to achieve optimal growth and success in 2019.














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